Reduce Greenwashing

Consumers have become increasingly concerned about the environmental impact of the products they buy. For manufacturers and retailers, offering products with less environmental impact has become not just a competitive advantage, but a competitive necessity.

To meet consumer demand for more environmentally responsible products, industry and advertisers are now including environmental claims on packaging and in their advertising, often using descriptions such as "green", "clean" or "environmentally friendly". Unfortunately, not all environmental claims and descriptions are accurate or complete enough to be meaningful, a phenomenon called “greenwashing”.

Concern over the credibility and transparency of environmental product claims has been expressed by retailers, consumers and regulators. OnSpeX offers several tools and services that can be used to help ensure and validate the accuracy of these claims.

PLUS 14021 -- Environmental claims: A guide for industry and advertisers

This guide was developed by CSA Standards and the Competition Bureau of Canada to help Canadian businesses interpret the CAN/CSA-ISO 14021 environmental labels and declarations standard and ensure their self-declared environmental claims are clear, accurate and validated.

Visit us today for your complimentary copy of the PLUS 14021 Environmental Claims guide.